Med spa membership programs: pricing and running them

A med spa membership works when the monthly price is easy to say yes to, the benefit is easy to understand, and cancelling is as easy as joining. Done well, it turns occasional visits into a steady monthly income and gives clients a reason to book again.

This guide covers how to design a membership, a simple way to price it, how to handle unused credits, and the renewal and gift card rules to check first. It is general information, not legal or medical advice. Ask a lawyer to review your terms, and keep treatment decisions with your clinical team.

Pick a membership model

Many med spas start with one tier and add a second only when members ask for it. One clear offer is easier for the front desk to explain and easier for clients to compare with what they pay today.

Price it from your own numbers

We do not quote industry price ranges here, because we found no reliable public source for them. Price from your own menu and margins instead.

1. Find your regulars. List clients who visited at least 4 times last year and what they spent.
2. Pick the anchor service. The service most regulars book again and again.
3. Work out the member price. Aim for a modest saving on what a regular already spends, so the membership is a better deal without giving away margin.
4. Check the cost of the benefit. Include product cost and staff time for any included service.
5. Test it on 20 regulars. Offer it to a small group before you announce it.

As an illustration, not data from a real business: a client who books a $150 facial every month spends $1,800 a year. A $129 monthly membership with that facial included, plus 10% off products, saves her $252 a year and gives you a booked visit every month.

Decide what happens to unused credits

Unused credits are where most member complaints start. Write the policy before launch and put it in the sign-up page and the confirmation.

• Roll over or not. Say whether unused credit carries into next month, and for how long.
• On cancellation. Say what happens to banked credit when someone leaves.
• Pausing. Offer a pause for travel or a busy month, and say how long it can last.
• Transfers. Say whether a member can use credit for a friend or family member.

Gift cards follow stricter rules than member credit, so keep the two separate. Under the federal gift card rule, the money on a store gift card generally cannot expire sooner than 5 years after the card was issued or last loaded, and inactivity fees are limited.^[1] California goes further: a gift certificate cannot carry an expiration date, and one worth less than $15 must be redeemable in cash, under the version of its law in force since April 1, 2026.^[2] Ask a lawyer whether your member credit could count as either.

Sign-up and cancellation rules

A membership that charges every month until the client cancels is an automatic renewal. Federal and state rules on these have shifted, so check the current position before launch.

For online sign-ups, the Restore Online Shoppers' Confidence Act requires you to disclose all material terms before taking billing details, get express informed consent before charging, and provide simple ways to stop recurring charges.^[3] The FTC's 2024 click-to-cancel rule was struck down by a federal appeals court in July 2025, and in March 2026 the FTC started a new rulemaking.^[4] Our guide to gym member retention explains that history.

California's Automatic Renewal Law asks for more. A business must present the renewal terms clearly before the client agrees, get affirmative consent, and send an acknowledgment with the terms and how to cancel. If clients can join online, they must be able to cancel online without extra steps. A fee change needs notice 7 to 30 days before it takes effect, and consent records must be kept for at least 3 years, or 1 year after the contract ends if that is longer.^[5]

A retention offer is allowed under the California law as long as the client can still cancel at once, with a click-to-cancel link shown alongside an online offer.^[5] A pause or a cheaper tier can be offered that way. For clients who joined online, requiring a phone call to leave is not allowed.

Run it without extra admin

Our subscriptions bill members on a fixed schedule and retry a failed card automatically. Clients can split a larger treatment course into installments through a pay-later provider, and discount codes cover member pricing on products.

Calendars let a member book their monthly visits all at once with repeat bookings, and reminders go out before each one. Our guide to reducing no-shows covers reminder timing.

Gift cards sold alongside memberships keep their own tracked balance, and automations can send a welcome sequence when someone joins and a check-in when a member has not booked in a while.

Measure it every month

Track 4 numbers. Active members, new members, cancellations, and the share of members who booked at least once that month. A member who has stopped booking is worth a personal call before the next renewal, not after they cancel.

See how a med spa runs memberships, bookings, and billing from one place, or how salons and spas use the same tools for series and packages.

Want to see memberships, bookings, and billing working together? Book a walkthrough and we will show you, or compare plans.